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北海道大学農經論叢 = The Review of the Society of Agricultural Economics >
第69集 >

韓国外食フランチャイズ企業における青果物調達の現段階的特徴 : 韓食型外食企業を中心に

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Title: 韓国外食フランチャイズ企業における青果物調達の現段階的特徴 : 韓食型外食企業を中心に
Other Titles: Features at the present stage of fruit and vegetable procurement by franchise restaurants in Korea : A case study of Korean food restaurants
Authors: 朱, 在昌1 Browse this author
今野, 聖士2 Browse this author
橋本, 直史3 Browse this author
坂爪, 浩史4 Browse this author →KAKEN DB
Authors(alt): JOO, Jae-Chang1
KONNO, Masashi2
SAKAZUME, Hiroshi4
Issue Date: 1-Apr-2014
Publisher: 北海道大学大学院農学研究院
Journal Title: 北海道大学農經論叢
Journal Title(alt): The Nokei Ronso : The Review of Agricultural Economics Hokkaido University
Volume: 69
Start Page: 87
End Page: 93
Abstract: This study clarified the characteristics of current steps in the fruit and vegetable supply of four Korean food franchise restaurants. Supply channels from the headquarters to franchisees coexist with independent procurement for side dishes by franchisees. Fruit and vegetables are supplied by the headquarters through three channels, wholesale markets, direct purchases from producing areas, and venders for the sales strategy, with the venders forming the main channel. In addition, independent procurement by franchisees could be considered as a result of limited function of the central kitchen and regional differences in side dishes. By enforcing the supply functions of the headquarters and central kitchen, many firms tend to supply all food ingredients, including those for side dishes. Therefore, in the future, it is highly probable that Korean food franchise chains will strengthen the regime of headquarters guidance.
Type: bulletin (article)
Appears in Collections:北海道大学農經論叢 = The Review of the Society of Agricultural Economics > 第69集

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