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Intercultural communication in the forest products business in China : a case study

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Title: Intercultural communication in the forest products business in China : a case study
Authors: Owari, Toshiaki1 Browse this author
Authors(alt): 尾張, 敏章1
Keywords: intercultural business communication
forest products industry
case study
Issue Date: 2005
Publisher: Business Perspectives
Journal Title: Innovative Marketing
Volume: 1
Issue: 1
Start Page: 89
End Page: 95
Abstract: The growing forest products business in China has attracted foreign companies to the Chinese market. This study examines the unique characteristics of intercultural communication in the forest products business in China, using an exploratory case study approach. In-depth interviews were conducted with executives of a multinational forest industry company. The qualitative data analysis identified ten topics concerning business communication in China: bureaucracy, negotiation, business protocols, personal connections, distribution channel, employee recruitment, employee retention, language, publicity, and donations. The results illustrate the characteristics of business communication and how Western expatriates deal with communication issues in relation to the Chinese. Finally, this study generates keys to success in intercultural business communication in China.
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Type: article (author version)
Appears in Collections:農学院・農学研究院 (Graduate School of Agriculture / Faculty of Agriculture) > 雑誌発表論文等 (Peer-reviewed Journal Articles, etc)

Submitter: 尾張 敏章

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