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北海道農業経済研究 = Hokkaido Jounal of Agricultural Economics >
第14巻 第2号 >


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Title: インショップ併設スーパー来店者を対象とした地場農産物の消費者評価分析
Other Titles: Japanese Consumer Willingness to Pay for Locally Produced Agricultural Products : Using Data Obtained from a Consumer Survey Conducted at a Supermarket with 'Shop in Shop'
Authors: 山本, 康貴1 Browse this author
桟敷, 孝浩2 Browse this author
澤内, 大輔3 Browse this author
増田, 清敬4 Browse this author
所, 説夫5 Browse this author
岩本, 博幸6 Browse this author
Authors(alt): YAMAMOTO, Yasutaka1
SAJIKI, Takahiro2
SAWAUCHI, Daisuke3
MASUDA, Kiyotaka4
TOKORO, Setsuo5
IWAMOTO, Hiroyuki6
Issue Date: 27-Feb-2009
Publisher: 北海道農業経済学会
Journal Title: 北海道農業経済研究
Volume: 14
Issue: 2
Start Page: 77
End Page: 83
Abstract: We analyzed factors that affect Japanese consumers' willingness to pay (WTP) price premiums for locally produced agricultural products (LPAP) and estimated the mean WTP for LPAP using data obtained from a consumer survey conducted at a supermarket with 'shop in shop'. The results showed that consumers are willing to pay a price premium on average just under 10 percent for LPAP.
Type: article
Appears in Collections:第14巻 第2号


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