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To Denounce, or Not To Denounce : Survey Experiments on Diplomatic Quarrels

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Please use this identifier to cite or link to this item:http://hdl.handle.net/2115/66352

Title: To Denounce, or Not To Denounce : Survey Experiments on Diplomatic Quarrels
Authors: Kohama, Shoko Browse this author
Inamasu, Kazunori Browse this author
Tago, Atsushi Browse this author
Keywords: conflict
negative campaign
public diplomacy
survey experiment
Issue Date: 2017
Publisher: Taylor & Francis
Journal Title: Political Communication
Volume: 34
Issue: 2
Start Page: 243
End Page: 260
Publisher DOI: 10.1080/10584609.2016.1200700
Abstract: Despite widespread concern over heated diplomatic debates and growing interest in public diplomacy, it is still incompletely understood what type of message is more effective for gaining support from foreign public, or the international society, in situations where disputing countries compete in diplomatic campaigns. This study, through multiple survey experiments, uncovers the effect of being silent, issuing positive justification, and negative accusation, in interaction with the opponent's strategy. We demonstrate that negative verbal attacks work and undermine the target's popularity as they do in electoral campaigns. Unlike domestic electoral campaigns, however, negative diplomacy has little backlash and persuades people to support the attacker. Consequently, mutual verbal fights make neither party more popular than the other. Nevertheless, this does not discourage disputants from waging verbal fights due to the structure similar to the one-shot prisoner's dilemma. We also find that positive messages are highly context-dependentthat is, their effects greatly depend on the opponent's strategy and value proximity between the messenger and the receiver.
Type: article
URI: http://hdl.handle.net/2115/66352
Appears in Collections:公共政策学教育部・公共政策学連携研究部 (Graduate School of Public Policy / Faculty of Public Policy) > 雑誌発表論文等 (Peer-reviewed Journal Articles, etc)

Submitter: 小浜 祥子

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