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To Denounce, or Not To Denounce : Survey Experiments on Diplomatic Quarrels
Title: | To Denounce, or Not To Denounce : Survey Experiments on Diplomatic Quarrels |
Authors: | Kohama, Shoko Browse this author | Inamasu, Kazunori Browse this author | Tago, Atsushi Browse this author |
Keywords: | conflict | negative campaign | public diplomacy | survey experiment |
Issue Date: | 2017 |
Publisher: | Taylor & Francis |
Journal Title: | Political Communication |
Volume: | 34 |
Issue: | 2 |
Start Page: | 243 |
End Page: | 260 |
Publisher DOI: | 10.1080/10584609.2016.1200700 |
Abstract: | Despite widespread concern over heated diplomatic debates and growing interest in public diplomacy, it is still incompletely understood what type of message is more effective for gaining support from foreign public, or the international society, in situations where disputing countries compete in diplomatic campaigns. This study, through multiple survey experiments, uncovers the effect of being silent, issuing positive justification, and negative accusation, in interaction with the opponent's strategy. We demonstrate that negative verbal attacks work and undermine the target's popularity as they do in electoral campaigns. Unlike domestic electoral campaigns, however, negative diplomacy has little backlash and persuades people to support the attacker. Consequently, mutual verbal fights make neither party more popular than the other. Nevertheless, this does not discourage disputants from waging verbal fights due to the structure similar to the one-shot prisoner's dilemma. We also find that positive messages are highly context-dependentthat is, their effects greatly depend on the opponent's strategy and value proximity between the messenger and the receiver. |
Type: | article |
URI: | http://hdl.handle.net/2115/66352 |
Appears in Collections: | 公共政策学教育部・公共政策学連携研究部 (Graduate School of Public Policy / Faculty of Public Policy) > 雑誌発表論文等 (Peer-reviewed Journal Articles, etc)
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Submitter: 小浜 祥子
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