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Assessment of wellness tourism development in Hokkaido : a multicriteria and strategic choice analysis

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Title: Assessment of wellness tourism development in Hokkaido : a multicriteria and strategic choice analysis
Authors: Romão, João1 Browse this author
Machino, Kazuo Browse this author →KAKEN DB
Nijkamp, Peter Browse this author
Authors(alt): Romao, Joao1
Keywords: Sustainable tourism
Regional development
Integrative diversification
Multicriteria analysis
Strategic choice analysis
Issue Date: Apr-2017
Publisher: Springer
Journal Title: Asia-Pacific Journal of Regional Science
Volume: 1
Issue: 1
Start Page: 265
End Page: 290
Publisher DOI: 10.1007/s41685-017-0042-4
Abstract: New lifestyles in contemporary mobile and leisure societies are changing the way people deal with their health, inter alia by attaching an increasing importance to wellbeing and preventive behavior, along with growing concerns on environmental sustainability and with an interest in unique and authentic place-based experiences. This dynamics has far reaching implications for tourism, with wellness products and services showing a significant growth over the past decades, on top of the general growth in tourism services. With a long historical tradition and abundant natural resources potentially related to health and wellness services, the region of Hokkaido (Japan) offers a variety of relevant services in this field. Nevertheless, perhaps new complementary products and services related to health and wellness may be added to the current supply, enlarging the value chain of this sector, with potentially high positive economic and social impacts on the region. Based on interviews and surveys among experts and relevant stakeholders in this field, this paper analyses the potential development and foreseeable impact of wellness services in Hokkaido, by combining different decision-making techniques (multicriteria and strategic choice analysis), with a view to policy recommendations for an integrative diversification of products and services, assuming the onsen (traditional Japanese bath) experience as the core element of tourism supply. In this context, a strategic orientation to external markets seems to be more effective.
Rights: This is a post-peer-review, pre-copyedit version of an article published in Asia-Pacific Journal of Regional Science. The final authenticated version is available online at:
Type: article (author version)
Appears in Collections:経済学院・経済学研究院 (Graduate School of Economics and Business / Faculty of Economics and Business) > 雑誌発表論文等 (Peer-reviewed Journal Articles, etc)

Submitter: Romao, Joao Fernando Guerreiro

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