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北海道大学農經論叢 = The Review of the Society of Agricultural Economics >
第72集 >

韓国における多品目産地の農協連合販売事業の展開 : 全羅北道南原市を事例として

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Title: 韓国における多品目産地の農協連合販売事業の展開 : 全羅北道南原市を事例として
Other Titles: Development of a joint marketing strategy by agricultural cooperatives in multi-product production areas of South Korea : A case study of Namwon city, Jeollabuk-do
Authors: 黄, 盛壹1 Browse this author
申, 錬鐵2 Browse this author
朴, 紅3 Browse this author
坂下, 明彦4 Browse this author
Authors(alt): Hwang, Sung-il1
Shin, Dong-cheol2
Park, Hong3
Sakashita, Akihiko4
Issue Date: 31-Mar-2018
Publisher: 北海道大学大学院農学研究院
Journal Title: 農経論叢
Volume: 72
Start Page: 45
End Page: 54
Abstract: Changes in the distribution of agricultural products in South Korea make it necessary to consider upgrading the structure of marketing channels in production areas. Through the introduction of marketing firms with primary cooperatives in common in 2013, Namwon City has made rapid progress in developing a joint marketing strategy for all. As a result, marketing firms with primary cooperatives in common have been retained as an organization dedicated to publicity for farmers and improvement of agricultural products. In addition, the joint marketing strategy launched by agricultural cooperatives has facilitated the expansion and reorganization of regional farming units, as well as the formation of full-time farmers.
Type: bulletin (article)
Appears in Collections:北海道大学農經論叢 = The Review of the Society of Agricultural Economics > 第72集

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