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On the trail of The Last Samurai (I) : Taranaki

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Title: On the trail of The Last Samurai (I) : Taranaki
Authors: Seaton, Philip1 Browse this author →KAKEN DB
Authors(alt): シートン, フィリップ1
Keywords: The Last Samurai
New Zealand
film tourism
contents tourism
runaway locations
Issue Date: 19-Mar-2019
Publisher: Center for Advanced Tourism Studies, Hokkaido University
Journal Title: International Journal of Contents Tourism
Volume: 4
Start Page: 12
End Page: 24
Abstract: This research note is Part I of a three-part series documenting fieldwork at sites related to the 2003 film The Last Samurai. While The Last Samurai has a prominent position in New Zealand’s national tourism promotion as an example of film tourism, it has disappeared from local tourism promotion in the region of Taranaki, where the film was shot. On a guided tour of the main locations in August 2017, the reasons for the failure to develop sustainable Last Samurai tourism became apparent. A lack of commercial potential stemmed mainly from the relationship of the sites to the contents (Taranaki was a runaway location standing in for Meiji period Japan), rather than from the remoteness or unattractiveness of the sites as a tourism destination. There was a registered increase in tourism relating to the film in 2003, which suggests that the problem rested in over-inflated expectations rather than a failure to seize the opportunity attracting tourism relating to The Last Samurai.
Type: bulletin (article)
Appears in Collections:International Journal of Contents Tourism > Volume 4

Submitter: 山村 高淑

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