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北海道大学大学院農学研究院邦文紀要 = Memoirs of the Research Faculty of Agriculture, Hokkaido University >

Vol.36 : [1]

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bulletin (article)家中, 優海; 澤内, 大輔; 赤堀, 弘和; 山本, 康貴ブランド・ロイヤルティと食品工業の市場構造 : 購買履歴データによる無糖茶飲料のマルコフ連鎖モデル分析Analysis of Brand Loyalty and Market Structure Regarding Sugar-Free Tea Beverages in Japan Using the Markov Brand-Switching Model with Scan Panel Data北海道大学大学院農学研究院邦文紀要Memories of the Research Faculty of Agriculture, Hokkaido University28-Mar-2019
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