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Are Consumers Willing to Pay More for Traceability? Evidence from an Auction Experiment of Vietnamese Pork

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Title: Are Consumers Willing to Pay More for Traceability? Evidence from an Auction Experiment of Vietnamese Pork
Authors: Khuu, Thi Phuong Dong Browse this author
Saito, Yoko Browse this author
Tojo, Naoki Browse this author
Nguye, Phuong Duy Browse this author
Nguyen, Thi Ngoc Hoa Browse this author
Matsuishi, Takashi Fritz Browse this author →KAKEN DB
Keywords: Auction experiment
Food safety
Willingness to pay
Issue Date: Apr-2019
Publisher: International Journal of Food and Agricultural Economics
Journal Title: International journal of food and agricultural economics
Volume: 7
Issue: 2
Start Page: 127
End Page: 140
Abstract: This study aims to conduct the consumer’s willingness to pay (WTP) for traceable pork products by using the auction experiments methods, estimate the factors affecting to the WTP and identify the demand for specific information in traceability systems from information of consumers in Vietnam. The results indicated that, the WTP for traceable pork products of consumers is higher than 24%, comparing to the non-traceable pork products. The frequency of pork consumption, gender, age, education, health self-report and consumer’s attitude from risk of unsafe pork products were the influencing factors to the consumer’s WTP for traceable pork. The necessary information of traceability, suggested by consumers, included: information of additives included in the purchased pork, place of origin, expiration date and quality certificate.
Type: article
Appears in Collections:水産科学院・水産科学研究院 (Graduate School of Fisheries Sciences / Faculty of Fisheries Sciences) > 雑誌発表論文等 (Peer-reviewed Journal Articles, etc)
国際連携研究教育局 : GI-CoRE (Global Institution for Collaborative Research and Education : GI-CoRE) > 雑誌発表論文等 (Peer-reviewed Journal Articles, etc)

Submitter: 松石 隆

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