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Hokkaido University Collection of Scholarly and Academic Papers >
Global Institution for Collaborative Research and Education : GI-CoRE >
Peer-reviewed Journal Articles, etc >
Are Consumers Willing to Pay More for Traceability? Evidence from an Auction Experiment of Vietnamese Pork
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| Title: | Are Consumers Willing to Pay More for Traceability? Evidence from an Auction Experiment of Vietnamese Pork |
| Authors: | Khuu, Thi Phuong Dong Browse this author | | Saito, Yoko Browse this author | | Tojo, Naoki Browse this author | | Nguye, Phuong Duy Browse this author | | Nguyen, Thi Ngoc Hoa Browse this author | | Matsuishi, Takashi Fritz Browse this author →KAKEN DB |
| Keywords: | Auction experiment | | Food safety | | Pork | | Traceability | | Willingness to pay |
| Issue Date: | Apr-2019 |
| Publisher: | International Journal of Food and Agricultural Economics |
| Journal Title: | International journal of food and agricultural economics |
| Volume: | 7 |
| Issue: | 2 |
| Start Page: | 127 |
| End Page: | 140 |
| Abstract: | This study aims to conduct the consumer’s willingness to pay (WTP) for traceable pork products by using the auction experiments methods, estimate the factors affecting to the WTP and identify the demand for specific information in traceability systems from information of consumers in Vietnam. The results indicated that, the WTP for traceable pork products of consumers is higher than 24%, comparing to the non-traceable pork products. The frequency of pork consumption, gender, age, education, health self-report and consumer’s attitude from risk of unsafe pork products were the influencing factors to the consumer’s WTP for traceable pork. The necessary information of traceability, suggested by consumers, included: information of additives included in the purchased pork, place of origin, expiration date and quality certificate. |
| Rights: | https://creativecommons.org/licenses/by-nc-nd/4.0/ |
| Relation: | http://www.foodandagriculturejournal.com/ |
| Type: | article |
| URI: | http://hdl.handle.net/2115/74011 |
| Appears in Collections: | 水産科学院・水産科学研究院 (Graduate School of Fisheries Sciences / Faculty of Fisheries Sciences) > 雑誌発表論文等 (Peer-reviewed Journal Articles, etc)
国際連携研究教育局 : GI-CoRE (Global Institution for Collaborative Research and Education : GI-CoRE) > 雑誌発表論文等 (Peer-reviewed Journal Articles, etc)
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Submitter: 松石 隆
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