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Citizens promote the conservation of flagship species more than ecosystem services in wetland restoration

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Title: Citizens promote the conservation of flagship species more than ecosystem services in wetland restoration
Authors: Senzaki, Masayuki Browse this author
Yamaura, Yuichi Browse this author →KAKEN DB
Shoji, Yasushi Browse this author →KAKEN DB
Kubo, Takahiro Browse this author
Nakamura, Futoshi Browse this author →KAKEN DB
Keywords: Biodiversity conservation
Choice experiment
Environmental valuation
Flagship species
Monetary term
Issue Date: Oct-2017
Publisher: Elsevier
Journal Title: Biological Conservation
Volume: 214
Start Page: 1
End Page: 5
Publisher DOI: 10.1016/j.biocon.2017.07.025
Abstract: Assessing the non-market value of biodiversity conservation is crucial to justify it economically. Using a choice experiment on wetland restoration in Hokkaido, northern Japan, we assessed the willingness of citizens to pay for different ecological statuses of a flagship species (absence, occasional occupancy, permanent occupancy, and breeding) and other principal conservation targets (establishment of a birdwatching station and wetland sizes). The results showed that the fundraising potential of the flagship species surpassed those of other conservation targets, irrespective of its ecological status, highlighting the superior publicity generated by charismatic species. We also showed that upgrading ecological status from occupancy to breeding did not result in additional financial support. Our study emphasizes that, although publicizing ecologically important statuses such as breeding is critical for successful conservation efforts, focusing much effort on flagship species rather than other conservation targets may be important to increase the economic value of conservation practices if such species are available.
Rights: © 2017. This manuscript version is made available under the CC-BY-NC-ND 4.0 license
Type: article (author version)
Appears in Collections:農学院・農学研究院 (Graduate School of Agriculture / Faculty of Agriculture) > 雑誌発表論文等 (Peer-reviewed Journal Articles, etc)

Submitter: 先崎 理之

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