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Title: 北海道産地鶏の消費形態と外食経験の違いにみる消費者評価
Other Titles: Consumption Patterns and Eating out Experience on Consumers' Willingness-to-Pay for Chickens Produced in Hokkaido
Authors: 三宅, 俊輔1 Browse this author
渡辺, 康平2 Browse this author
Authors(alt): Miyake, Shunsuke1
Watanabe, Kohei2
Issue Date: 31-Aug-2020
Publisher: 北海道農業経済学会
Journal Title: フロンティア農業経済研究
Journal Title(alt): The Frontiers of Agricultural Economic
Volume: 23
Issue: 1
Start Page: 48
End Page: 54
Abstract: This paper analyzes consumers' willingness-to-pay for consumption patterns and eating out experience with chickens produced in Hokkaido, and seeks to obtain knowledge to gain consumer recognition and understanding for this. The following conclusions may be drawn: Because locally produced chickens are expensive, they are expected to be consumed more when eating out and between meals than as home cooked meals. In order to gain recognition and understanding for differences in farming methods, it became clear that providing experiences of actual eating and presenting information on chicken farming methods, free range versus enclosure farming, it would increase the willingness of consumers to pay.
Type: article
Appears in Collections:フロンティア農業経済研究 = The Frontiers of Agricultural Economics > 第23巻第1号

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