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Hokkaido University Collection of Scholarly and Academic Papers >
Graduate School of Agriculture / Faculty of Agriculture >
Peer-reviewed Journal Articles, etc >
Price premiums for wildlife‐friendly rice : Insights from Japanese retail data
This item is licensed under:Creative Commons Attribution 4.0 International
| Title: | Price premiums for wildlife‐friendly rice : Insights from Japanese retail data |
| Authors: | Mameno, Kota Browse this author | | Kubo, Takahiro Browse this author | | Shoji, Yasushi Browse this author →KAKEN DB |
| Keywords: | conservation marketing | | eco-label | | environmentally friendly farming | | hedonic price model |
| Issue Date: | Jun-2021 |
| Publisher: | John Wily & Sons |
| Journal Title: | Conservation Science and Practice |
| Volume: | 3 |
| Issue: | 6 |
| Start Page: | e417 |
| Publisher DOI: | 10.1111/csp2.417 |
| Abstract: | Integrating the benefits associated with biodiversity into market mechanisms can play an important role in conservation practice. Food labeling is a widely used measure that highlights biodiversity conservation benefits to the market. However, few studies have explored the effects of labels on staple agricultural products that are associated with agro‐ecosystem conservation. We evaluated the biodiversity price premium of wildlife‐friendly rice by analyzing data from retail stores in Japan. The results showed a significant positive impact of biodiversity‐relevant labels on rice prices. Specifically, rice with this type of labeling had about 20% price premium as compared with rice that did not. The results also showed that outcome‐based certifications have the potential to work well in the market. The findings highlight the role of conservation marketing in agro‐ecosystem conservation and its potential to help balance biodiversity conservation and food security. |
| Rights: | http://creativecommons.org/licenses/by/4.0/ |
| Type: | article |
| URI: | http://hdl.handle.net/2115/81978 |
| Appears in Collections: | 農学院・農学研究院 (Graduate School of Agriculture / Faculty of Agriculture) > 雑誌発表論文等 (Peer-reviewed Journal Articles, etc)
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Submitter: 豆野 皓太
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