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Hokkaido University Collection of Scholarly and Academic Papers >
Graduate School of Agriculture / Faculty of Agriculture >
北海道大学農經論叢 = The Review of the Society of Agricultural Economics >
第62集 >
ブランド力の構成要素を考慮した農畜産物における地域ブランド力の計量分析 : インターネットリサーチからの接近
| Title: | ブランド力の構成要素を考慮した農畜産物における地域ブランド力の計量分析 : インターネットリサーチからの接近 |
| Other Titles: | Measuring Japanese Consumer's Evaluation on Regional Brand Power of Agricultural Products : An Approach Using Internet Research Methodology |
| Authors: | 小池, 直1 Browse this author | | 出村, 克彦2 Browse this author | | 山本, 康貴3 Browse this author →KAKEN DB |
| Authors(alt): | KOIKE, Nao1 | | YAMAMOTO, Yasutaka2 | | DEMURA, Katsuhiko3 |
| Issue Date: | 24-Mar-2006 |
| Publisher: | 北海道大学大学院農学研究科 |
| Journal Title: | 北海道大学農經論叢 |
| Journal Title(alt): | The Nokei Ronso : The Review of Agricultural Economics Hokkaido University |
| Volume: | 62 |
| Start Page: | 129 |
| End Page: | 139 |
| Abstract: | The purpose of this study is to measure the regional brand power of rice, potatoes and milk in Japan. The score of regional brand power used in this study is decomposed into brand awareness, brand association, brand image, brand loyalty and perceived quality. The consumer's data to calculate the score are obtained by making use of internet research methodology. The results show Hokkaido prefecture has the highest score in potatoes and milk and Niigata prefecture has the highest score in rice. |
| Type: | bulletin (article) |
| URI: | http://hdl.handle.net/2115/8354 |
| Appears in Collections: | 北海道大学農經論叢 = The Review of the Society of Agricultural Economics > 第62集
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