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Hokkaido University Collection of Scholarly and Academic Papers >
Graduate School of Agriculture / Faculty of Agriculture >
Peer-reviewed Journal Articles, etc >
Flagship species and certification types affect consumer preferences for wildlife-friendly rice labels
| Title: | Flagship species and certification types affect consumer preferences for wildlife-friendly rice labels |
| Authors: | Mameno, Kota Browse this author | | Kubo, Takahiro Browse this author | | Ujiie, Kiyokazu Browse this author | | Shoji, Yasushi Browse this author →KAKEN DB |
| Keywords: | Choice experiment | | Conservation marketing | | Eco-label | | Environmentally friendly farming | | Ethical food consumption | | Staple food |
| Issue Date: | Feb-2023 |
| Publisher: | Elsevier |
| Journal Title: | Ecological Economics |
| Volume: | 204 |
| Start Page: | 107691 |
| Publisher DOI: | 10.1016/j.ecolecon.2022.107691 |
| Abstract: | Wildlife-friendly food labels are used to reduce information asymmetry and thus enhance agrobiodiversity conservation via marketing mechanisms. The labels make different claims depending on the certification requirements and conservation targets. However, little is known about consumer preferences for the different claims on the labels. Here, we evaluated consumer preferences for wildlife-friendly labels, with a focus on inputand outcome-based claims, by applying a choice experiment. Our results showed that consumers preferred fish labels with outcome claims to those with input claims; in contrast, consumer utility was not increased by outcome claims but by input claims in bird labels. The differences in preferences for certification requirements and for flagship species highlight the importance of strategic certification and labelling in encouraging people to conserve biodiversity. Our empirical evidence provides insights to balance biodiversity conservation with food security through conservation marketing. |
| Type: | article |
| URI: | http://hdl.handle.net/2115/87744 |
| Appears in Collections: | 農学院・農学研究院 (Graduate School of Agriculture / Faculty of Agriculture) > 雑誌発表論文等 (Peer-reviewed Journal Articles, etc)
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