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Graduate School of International Media, Communication and Tourism Studies / Research Faculty of Media and Communication >
国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies >
No.7 >

石屋製菓のクライシス・マネジメント考 : 地域貢献型レピュテーションを信頼回復に生かす

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Title: 石屋製菓のクライシス・マネジメント考 : 地域貢献型レピュテーションを信頼回復に生かす
Other Titles: Crises Management of ISHIYA : Corporate Action to Recover the Lost Confidence by Reputation Obtained from Regional Contribution
Authors: 内田, 純一1 Browse this author
Authors(alt): Uchida, Junichi1
Issue Date: 28-Nov-2008
Publisher: 北海道大学大学院国際広報メディア・観光学院
Journal Title: 国際広報メディア・観光学ジャーナル
Journal Title(alt): The Journal of International Media, Communication, and Tourism Studies
Volume: 7
Start Page: 45
End Page: 68
Abstract: This paper analyzes the course of the camouflage event of the falsified expiration date by the ISHIYA company limited, and approaches an effective ideal way of crises management. The first point that requires clarification is that there is a difference between management before the scandal and management after the scandal. In this paper, the latter is defined as crises management. The second point that requires clarification is that whether the ISHIYA's crises management was really excellent. As a result of our case study, we obtained a suggestion of the interrelation of corporate philanthropy and crises management. In conclusion, we should note that it is possible to recover the lost confidence in the scandal by corporate reputation obtained from regional contribution.
Type: bulletin
URI: http://hdl.handle.net/2115/35149
Appears in Collections:No.7

Submitter: 内田 純一

 

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