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Graduate School of International Media, Communication and Tourism Studies / Research Faculty of Media and Communication >
国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies >
No.8 >

観光消費・メディア空間としての空港旅客ターミナルのサービス水準向上戦略 : 新千歳空港国際線旅客ターミナル整備への提言

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Title: 観光消費・メディア空間としての空港旅客ターミナルのサービス水準向上戦略 : 新千歳空港国際線旅客ターミナル整備への提言
Other Titles: Strategy for Improvement of the Level of Service at an Airport Passenger Terminal as Tourism Consumption and Media Space : Recommendations for Construction of the International Flight Passenger Terminal at the New Chitose Airport
Authors: 北村, 倫夫1 Browse this author
柴田, 亜里沙2 Browse this author
津川, 佳子3 Browse this author
張, 静4 Browse this author
池田, 昌彦5 Browse this author
Authors(alt): Kitamura, Michio1
Shibata, Arisa2
Tsugawa, Yoshiko3
Zhang, Jing4
Ikeda, Masahiko5
Issue Date: 25-Mar-2009
Publisher: 北海道大学大学院国際広報メディア・観光学院
Journal Title: 国際広報メディア・観光学ジャーナル
Journal Title(alt): The Journal of International Media, Communication, and Tourism Studies
Volume: 8
Start Page: 67
End Page: 88
Abstract: It is vital for the New Chitose Airport to function not only as a node in itineraries of Hokkaido tourism from other countries but also as a last destination and medium of such tourism. This study was aimed at proposing strategy for raising the level of service (LOS) and enhancing the Hokkaido brand at the Airport's international flight passenger terminal, which is scheduled for construction in fiscal 2009. The study was based on interviews with 46 persons (mainly persons involved in inbound Hokkaido tourism, tour guides, and foreign residents of Sapporo). In light of the interview findings, it recommends improvement of arrangements for tourism consumption (i.e., sales of goods, food & beverage service, information provision, entertainment, and relaxation services) with a view to enhancing the Hokkaido brand, around key words such as "convenience", "comfort", "surprise", "enjoyment", and "impression".
Type: bulletin (article)
Appears in Collections:国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies > No.8

Submitter: 北村 倫夫

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