Hokkaido University Collection of Scholarly and Academic Papers >
Graduate School of International Media, Communication and Tourism Studies / Research Faculty of Media and Communication >
国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies >
No.10 >
旅行業における商品イノベーションを引き起こす旅行商品の特性について
Title: | 旅行業における商品イノベーションを引き起こす旅行商品の特性について |
Other Titles: | Characteristics of A Package Tour Leading Product Innovation for Tour Operators |
Authors: | 小林, 裕和1 Browse this author |
Authors(alt): | Kobayashi, Hirokazu1 |
Issue Date: | 10-Mar-2010 |
Publisher: | 北海道大学大学院国際広報メディア・観光学院 |
Journal Title: | 国際広報メディア・観光学ジャーナル |
Journal Title(alt): | The Journal of International Media, Communication, and Tourism Studies |
Volume: | 10 |
Start Page: | 61 |
End Page: | 72 |
Abstract: | The travel industry has contributed to realization of mass tourism which means all the people can travel around simply and easily since 1940s. A package tour arranged by a tour operator includes some components as service offerings by suppliers such as transportation, accommodation, meal service, etc. It, however, does not provide a tourist with all of experiences during tourism activities but only with tourism consumption. As a result, it has often been seen that a package tour is standardized and the value of experiences of tourism can be possibly omitted due to its three characteristics, non-distribution, incompleteness and limit of development. Product innovation, driven through a process of making a package tour, must be expected because the travel industry can create the value of tourism by marketing its product. |
Type: | bulletin (article) |
URI: | http://hdl.handle.net/2115/42981 |
Appears in Collections: | 国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies > No.10
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Submitter: 小林 裕和
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