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国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies >
No.10 >


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Title: 旅行業における商品イノベーションを引き起こす旅行商品の特性について
Other Titles: Characteristics of A Package Tour Leading Product Innovation for Tour Operators
Authors: 小林, 裕和1 Browse this author
Authors(alt): Kobayashi, Hirokazu1
Issue Date: 10-Mar-2010
Publisher: 北海道大学大学院国際広報メディア・観光学院
Journal Title: 国際広報メディア・観光学ジャーナル
Journal Title(alt): The Journal of International Media, Communication, and Tourism Studies
Volume: 10
Start Page: 61
End Page: 72
Abstract: The travel industry has contributed to realization of mass tourism which means all the people can travel around simply and easily since 1940s. A package tour arranged by a tour operator includes some components as service offerings by suppliers such as transportation, accommodation, meal service, etc. It, however, does not provide a tourist with all of experiences during tourism activities but only with tourism consumption. As a result, it has often been seen that a package tour is standardized and the value of experiences of tourism can be possibly omitted due to its three characteristics, non-distribution, incompleteness and limit of development. Product innovation, driven through a process of making a package tour, must be expected because the travel industry can create the value of tourism by marketing its product.
Type: bulletin (article)
Appears in Collections:国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies > No.10

Submitter: 小林 裕和

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