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ライフスタイルから見る環境配慮行動 : 消費購買行動の類型化による人びとの特徴

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Title: ライフスタイルから見る環境配慮行動 : 消費購買行動の類型化による人びとの特徴
Other Titles: Environmentally conscious behavior and types of lifestyles : Classifying individuals consumption and spending patterns
Authors: 大沼, 進1 Browse this author →KAKEN DB
Authors(alt): Ohnuma, Susumu1
Keywords: ライフスタイル
consumption and purchasing behaviors
environmentally conscious behavior
social psychology
Issue Date: Mar-2011
Publisher: 廃棄物資源循環学会
Journal Title: 廃棄物資源循環学会論文誌
Volume: 22
Issue: 2
Start Page: 101
End Page: 113
Abstract: 本研究では,日常生活の消費・購買行動を基準に人々の類型化を行い,その型ごとの分別・再資源化行動や態度の違いを明らかにした。札幌市在住者を対象に世帯調査を行い,訪問回収により65%の回収率を得た(有効回答数499)。まず,弁当や惣菜の購入量や既製食品の食事頻度など日常生活における消費購買行動をもとに,ライフスタイルの類型化を行った。消費・購買行動に関する項目をコレスポンデント分析及び因子分析に基づき得点化し,その得点を元にクラスター分析を行った結果,3R実践型,割り切り型,倹約型,家庭消費型,中外食依存型と名付けた5つの特徴に整理した。次いで,これらの類型ごとの回答者の属性の特徴を見た上で,さらにごみ・資源排出時の分別行動や認知の違いを調べた。中外食依存型の人々は,他の類型の人々に比べ資源分別・排出をあまり行っていなかったが,他の4類型の間には顕著な差異は見られなかった。
The aim of this study was to: 1) classify varied types of lifestyles according to daily consumption and spending patterns, and 2) compare demographics, along with behaviors and attitudes on appropriate separation of waste and recycling, as they pertain to overall living styles and personal patterns of consumption and shopping. A survey of households with random sampling was conducted in the city of Sapporo. Questionnaires were sent out by mail and collected door-to-door. The collection rate was 65% (499 valid samples). Scores regarding consumption and spending behaviors, which were constructed through correspondent analysis and factor analysis, were calculated based on cluster analysis for classifications of varied living styles. Five groups were clustered: Type practicing the 3Rs; Matter-of-fact Type; Frugality Type; At-home Consumption Type; and Type Relying on Home-meal Replacements and Eating Out. Those classified as Type Relying on Home-meal Replacements and Eating Out were found to practice less waste separation and recycling behaviors, and to be less interested in general waste problems as compared to those in the remaining four groups. No significant differences were found in the behaviors and intentions between the Type practicing the 3Rs and the other three types (Matter-of-fact Type, Frugality Type, At-home Consumption Type).
Type: article (author version)
Appears in Collections:文学院・文学研究院 (Graduate School of Humanities and Human Sciences / Faculty of Humanities and Human Sciences) > 雑誌発表論文等 (Peer-reviewed Journal Articles, etc)

Submitter: 大沼 進

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