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Title: 北海道池田町「ブドウ・ブドウ酒事業」にみる地域資源戦略
Other Titles: Utilization Strategy of Unique Local Resource: A Case Study on Grape Cultivation and Wine Brewing Business in Ikeda, Hokkaido
Authors: 八反田, 元子1 Browse this author
敷田, 麻実2 Browse this author →KAKEN DB
Authors(alt): Hattanda, Motoko1
Shikida, Asami2
Keywords: Resource utilization
Wine Brewing Business
Rural community
Issue Date: Mar-2012
Publisher: 日本地域政策学会
Journal Title: 日本地域政策研究
Volume: 10
Start Page: 45
End Page: 52
Abstract: Rural communities in Japan have been shrinking by the adverse effects of globalization and depopulation. To counter this, municipalities are trying to promote unique resources for revitalization of local economy. The utilization of local resource such as agricultural products is the key to rejuvenate those communities. This paper discusses the strategic utilization of local resource with the case study of wine brewing business in Ikeda, Hokkaido. The municipality has been managing the business over 50 years to promote community, and it has contributed to the local economy by earning more than 500 billion yen in wine sales. The results of this study indicate that the winery business significantly contribute to the municipality fiscally, and maximizes its nationwide recognition. Ikeda’s unique strategy of promoting itself based on winemaking is a promising example of local resource utilization.
Description: 研究ノート
Type: article
Appears in Collections:国際広報メディア・観光学院,メディア・コミュニケーション研究院 (Graduate School of International Media, Communication and Tourism Studies / Research Faculty of Media and Communication) > 雑誌発表論文等 (Peer-reviewed Journal Articles, etc)

Submitter: 八反田 元子

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