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Beliefs and preferences in cultural agents and cultural game players
Title: | Beliefs and preferences in cultural agents and cultural game players |
Authors: | Hashimoto, Hirofumi Browse this author | Li, Yang Browse this author | Yamagishi, Toshio Browse this author →KAKEN DB |
Keywords: | culture | game player | preference | strategy |
Issue Date: | Jun-2011 |
Publisher: | Wiley-Blackwell |
Journal Title: | Asian Journal of Social Psychology |
Volume: | 14 |
Issue: | 2 |
Start Page: | 140 |
End Page: | 147 |
Publisher DOI: | 10.1111/j.1467-839X.2010.01337.x |
Abstract: | Two laboratory experiments demonstrated that Japanese participants did not conform to the majority unless negative social implications of not conforming were clear. When their behaviour had no implications for others, they rather exhibited preference for uniqueness. Results of Study 2 further demonstrated that participants' conformity to the majority was particularly prevalent among those who were chronically concerned with how other people would perceive them. Participants in these studies were shown to be cultural game players who changed their behaviour in response to anticipated responses of others based on culturally shared beliefs. |
Rights: | Author Posting. © The Authors 2010. This is the author's version of the work. It is posted here for personal use, not for redistribution. The definitive version was published in Asian Journal of Social Psychology, 14(2), 140-147. http://dx.doi.org/10.1111/j.1467-839X.2010.01337.x |
Type: | article (author version) |
URI: | http://hdl.handle.net/2115/49335 |
Appears in Collections: | 文学院・文学研究院 (Graduate School of Humanities and Human Sciences / Faculty of Humanities and Human Sciences) > 雑誌発表論文等 (Peer-reviewed Journal Articles, etc)
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Submitter: 山岸 俊男
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