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Graduate School of International Media, Communication and Tourism Studies / Research Faculty of Media and Communication >
国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies >
No.15 >

中小中堅企業における経営意思決定行動と広報コミュニケーション行動 : 北海道観光産業の東日本大震災への対応

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Please use this identifier to cite or link to this item:http://hdl.handle.net/2115/50269

Title: 中小中堅企業における経営意思決定行動と広報コミュニケーション行動 : 北海道観光産業の東日本大震災への対応
Other Titles: Information sources of managerial decision making by SME Case of tourism industry in Hokkaido after East Japan Great Earthquake
Authors: 宮部, 潤一郎1 Browse this author →KAKEN DB
Authors(alt): Miyabe, Junichiro1
Issue Date: 20-Sep-2012
Publisher: 北海道大学大学院国際広報メディア・観光学院
Journal Title: 国際広報メディア・観光学ジャーナル
Journal Title(alt): The Journal of International Media, Communication, and Tourism Studies
Volume: 15
Start Page: 5
End Page: 21
Abstract: This paper focuses on information sources of management decision making in critical environment. Facing sudden and drastic market contraction caused by the East Japan Great Earthquake on March 11, 2011, small and medium sized enterprises in tourism industry of Hokkaido were forced to decide crash program to alleviate the impact of the market contraction, and to foresee the level of business activity in order to measure the impact. Based on our survey, which was conducted one month after the East Japan Great Earthquake, some respondents failed to do so. We investigated these two types of management activities in relation with various information sources.
Type: bulletin (article)
URI: http://hdl.handle.net/2115/50269
Appears in Collections:国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies > No.15

Submitter: 宮部 潤一郎

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