|
Hokkaido University Collection of Scholarly and Academic Papers >
Graduate School of International Media, Communication and Tourism Studies / Research Faculty of Media and Communication >
国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies >
No.16 >
情報源がネット・クチコミの信憑性に及ぼす影響 : 中国の「新浪微博」における実証研究
This item is licensed under:Creative Commons Attribution-NonCommercial-ShareAlike 2.1 Japan
| Title: | 情報源がネット・クチコミの信憑性に及ぼす影響 : 中国の「新浪微博」における実証研究 |
| Other Titles: | The infl uence of Message Sources on Credibility of electronic Word of Mouth : An Empirical Study on China's Sina-Weibo |
| Authors: | 蘇, 文1 Browse this author |
| Authors(alt): | Su, Wen1 |
| Keywords: | word of mouth | | Sina Weibo | | message source | | credibility | | trustworthy | | ELM model |
| Issue Date: | 20-Mar-2013 |
| Publisher: | 北海道大学大学院国際広報メディア・観光学院 |
| Journal Title: | 国際広報メディア・観光学ジャーナル |
| Journal Title(alt): | The Journal of International Media, Communication, and Tourism Studies |
| Volume: | 16 |
| Start Page: | 85 |
| End Page: | 104 |
| Abstract: | The purpose of this paper is to examine the influence of message sources on the credibility of electronic word of mouth. Data were collected via internet questionnaires, and 194 eff ective samples were collected to verify the hypotheses of this study.
Through three empirical studies on China's Sina-Weibo, We found out which message sources are most trusted by customers. We also used the elaboration likelihood model to examine the change of credibility of eWOM with trustworthy source cues or not. In addition, we investigated the extent of the eff ect from source trustworthiness, as well as professional and familiarity of source.
Based on our survey, we found that message source has significant impact on the credibility of electronic word of mouth. According to the results of this paper, we discussed the implications for research and practice. |
| Rights: | http://creativecommons.org/licenses/by-nc-sa/2.1/jp/ |
| Type: | bulletin (article) |
| URI: | http://hdl.handle.net/2115/52637 |
| Appears in Collections: | 国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies > No.16
|
Submitter: 蘇 文
|
