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Hokkaido University Collection of Scholarly and Academic Papers >
Graduate School of Humanities and Human Sciences / Faculty of Humanities and Human Sciences >
Peer-reviewed Journal Articles, etc >
Psychological interventional approach for reduce resource consumption : Reducing plastic bag usage at supermarkets
| Title: | Psychological interventional approach for reduce resource consumption : Reducing plastic bag usage at supermarkets |
| Authors: | Ohtomo, Shoji Browse this author | | OHNUMA, Susumu Browse this author →KAKEN DB |
| Keywords: | Behavioral change | | Behavioral intention | | Behavioral willingness | | Plastic bag usage | | Voice prompt |
| Issue Date: | Mar-2014 |
| Publisher: | Elsevier |
| Journal Title: | Resources, Conservation and Recycling |
| Volume: | 84 |
| Start Page: | 57 |
| End Page: | 65 |
| Publisher DOI: | 10.1016/j.resconrec.2013.12.014 |
| Abstract: | A field study was conducted to investigate the reduction of plastic bag usage at supermarkets. Many behaviors leading to potential damage to the environment may be unintentional. This study applied a dual motivation model to plastic bag usage and examined the effects of an intervention aimed at promoting pro-environmental behavior. A voice prompt intervention was implemented in Japanese supermarkets. In the first (control) week, shoppers were given free plastic bags by the cashier. In the second (intervention) week, cashiers asked shoppers whether they wanted plastic bags. We collected observational and questionnaire measures of variables that predicted free plastic bag usage during the intervention. The results supported a dual motivation model of behavioral change. The voice prompt decreased the usage of plastic bags by both discouraging unintentional usage and encouraging an intentional reduction in usage. Possibilities for interventions designed both to attenuate unintentional motivation and to promote intentional motivation are considered. |
| Type: | article (author version) |
| URI: | http://hdl.handle.net/2115/56092 |
| Appears in Collections: | 文学院・文学研究院 (Graduate School of Humanities and Human Sciences / Faculty of Humanities and Human Sciences) > 雑誌発表論文等 (Peer-reviewed Journal Articles, etc)
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Submitter: 大沼 進
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