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Hokkaido University Collection of Scholarly and Academic Papers >
Graduate School of Information Science and Technology / Faculty of Information Science and Technology >
Peer-reviewed Journal Articles, etc >
Analysis Using Popularity Awareness Index, Recency Index and Purchase Diversity in Group Buying
| Title: | Analysis Using Popularity Awareness Index, Recency Index and Purchase Diversity in Group Buying |
| Authors: | Shirai, Yasuyuki Browse this author | | Morita, Hiroyuki Browse this author | | Nakamoto, Masakazu Browse this author | | Oyama, Satoshi Browse this author →KAKEN DB |
| Keywords: | group buying | | HITS algorithm | | entropy |
| Issue Date: | 2014 |
| Publisher: | Springer |
| Citation: | Advances in Data Mining. Applications and Theoretical Aspects, Part of the Lecture Notes in Computer Science book series (LNCS, volume 8557), ISBN: 978-3-319-08975-1 |
| Journal Title: | Lecture Notes in Computer Science |
| Volume: | 8557 |
| Start Page: | 100 |
| End Page: | 114 |
| Publisher DOI: | 10.1007/978-3-319-08976-8_8 |
| Abstract: | We propose new metrics for customers’ purchasing behaviors in a group buying coupon website, based on HITS algorithms and information entropy: that is, popularity awareness index, recency index, and purchase diversity. These indices are used to classify customers and predict future behaviors. This paper includes definitions of these new indices to be used in real group buying websites. In these websites, adequate characteristics for customers are strongly required and are critical for marketing purpose. We will also provide some experimental results on real data set, including customer segmentation used in future marketing planning. |
| Rights: | The final publication is available at Springer via http://dx.doi.org/10.1007/978-3-319-08976-8_8 |
| Type: | article (author version) |
| URI: | http://hdl.handle.net/2115/65249 |
| Appears in Collections: | 情報科学院・情報科学研究院 (Graduate School of Information Science and Technology / Faculty of Information Science and Technology) > 雑誌発表論文等 (Peer-reviewed Journal Articles, etc)
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Submitter: 小山 聡
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