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国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies >
No.28 >

福原信三の雑誌『オヒサマ』 : 大正期の資生堂雑誌文化

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Title: 福原信三の雑誌『オヒサマ』 : 大正期の資生堂雑誌文化
Other Titles: “Ohisama” a magazine published by Shinzo Fukuhara : Culture of Shiseido magazin in Taisho period
Authors: 木下, 裕子1 Browse this author
Authors(alt): KINOSHITA, Hiroko1
Issue Date: 8-May-2019
Publisher: 北海道大学大学院国際広報メディア・観光学院
Journal Title: 国際広報メディア・観光学ジャーナル
Journal Title(alt): The Journal of International Media, Communication, and Tourism Studies
Volume: 28
Start Page: 37
End Page: 52
Abstract: In the Taisho era (early 20th Century), the “Ohisama” magazine was published by Shinzo Fukuhara, the second president of Shiseido (cosmetics company), during the “golden period” of publishing magazines for children when many magazines for children were started, including “Akaitori (Red Birds)”, which is known by its high artistic quality. In this paper, we closely investigated the history and contents of the “Ohisama” publication, and analyzed the activities of Fukuhara in the founding period of Shiseido from various perspectives, by examining the originality of the magazine as a medium for children and mothers. The findings of this study suggest that Fukuhara had the belief that disseminating richly varied high culture and lifestyles through this magazine for children would, long range, establish the corporate image of Shiseido to children and mothers.
Type: bulletin (article)
Appears in Collections:国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies > No.28

Submitter: 木下 裕子

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