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Graduate School of International Media, Communication and Tourism Studies / Research Faculty of Media and Communication >
国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies >
No.30 >

デスティネーション・マーケティング・マネジメントの汎用的フレームワークの構築

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Please use this identifier to cite or link to this item:http://hdl.handle.net/2115/77576
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Title: デスティネーション・マーケティング・マネジメントの汎用的フレームワークの構築
Other Titles: Building a Comprehensive Framework for Destination Marketing Management
Authors: 北村, 倫夫1 Browse this author →KAKEN DB
Authors(alt): Kitamura, Michio1
Issue Date: 15-Apr-2020
Publisher: 北海道大学大学院国際広報メディア・観光学院
Journal Title: 国際広報メディア・観光学ジャーナル
Journal Title(alt): The Journal of International Media, Communication, and Tourism Studies
Volume: 30
Start Page: 3
End Page: 21
Abstract: This study aims to build a comprehensive management framework for effective and practical destination marketing by Destination Management/Marketing Organizations (DMOs) worldwide, especially in Japan. The framework building process includes two steps: first, presenting a theoretical hypothesis outlining a framework for destination marketing management based on the results of previous studies on traditional marketing and service marketing, and second, testing the validity of the hypothesis through integrated analysis of 12 destination marketing plans devised by selected DMOs in the United States and Canada. The testing method involves collating and summarizing the content of the selected plans using the theoretical framework outlined in the hypothesis. The result of this process is a comprehensive framework for destination marketing management.
Type: bulletin (article)
URI: http://hdl.handle.net/2115/77576
Appears in Collections:国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies > No.30

Submitter: 北村 倫夫

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