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Process of snow and ice tourism creation

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Title: Process of snow and ice tourism creation
Authors: Fukuyama, Takafumi Browse this author
Keywords: Snow and ice tourism
value transformation process
cultural and scientific
branding and marketing
Issue Date: 3-Mar-2020
Publisher: Irkutsk National Research Technical University
Start Page: 177
End Page: 179
Abstract: This article examines the process of transformation of negative existance in local communities to positive resources using the case study of snow and ice tourism creation, especially the case of drift ice in Okhotsk, Hokkaido. This region had long been suffering from the detrimental effects of drift ice which brought the communities long-standing economic damage. The process from this case can be described by four distinctive components, namely ”cultural branding,” “cultural marketing,” “scientific branding,” and “scientific marketing.” The proposed model could explain the transformation process of negative object to positive values.
Description: III Baikal International Scientific Conference “Snow cover, atmospheric precipitation, aerosols: chemistry and climate”. Postponed from 23-27 March 2020 to 22-26 March 2021. Organized by Irkutsk National Research Technical University. Mayak Hotel, Listvyanka, Russia.
Conference Name: Baikal International Scientific Conference
Conference Sequence: 3
Conference Place: Listvyanka
Type: proceedings
Appears in Collections:観光学高等研究センター (Center for Advanced Tourism Studies) > 雑誌発表論文等 (Peer-reviewed Journal Articles, etc)

Submitter: 福山 貴史

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