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Hokkaido University Collection of Scholarly and Academic Papers >
Graduate School of International Media, Communication and Tourism Studies / Research Faculty of Media and Communication >
国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies >
No.31 >
テレビ広告の「外国人」表象にみる「ローカル」と「グローバル」の規範性 : 「人種」概念を手がかりに
| Title: | テレビ広告の「外国人」表象にみる「ローカル」と「グローバル」の規範性 : 「人種」概念を手がかりに |
| Other Titles: | The representation of the “foreigner” in Japanese television advertisements : between “local” and “global” normativities |
| Authors: | ペッリカノ, エリーザ・イヴァーナ1 Browse this author |
| Authors(alt): | Pellicanò, Elisa Ivana1 |
| Issue Date: | 17-Dec-2020 |
| Publisher: | 北海道大学大学院国際広報メディア・観光学院 |
| Journal Title: | 国際広報メディア・観光学ジャーナル |
| Journal Title(alt): | The Journal of International Media, Communication, and Tourism Studies |
| Volume: | 31 |
| Start Page: | 3 |
| End Page: | 19 |
| Abstract: | This article focuses on the representation of the racially marked “foreigner” in Japanese television advertisements from the 2010s. Drawing from a diverse range of television advertisements it will show how visibly “foreign” bodies are circumscribed in two apparently contradictory ideologies — a perceived “normativity of the global” and a constructed “normativity of the local”.
In doing so, it will aim to highlight how these two ideologies often intersect. Focusing on the intertwining of ideas on what is normative in the “local” and the “global” allows to understand facets of the image of visible “foreigners” that are difficult to grasp if one relies exclusively on frameworks based either on eurocentrism or on Japanese nationalism. |
| Type: | bulletin (article) |
| URI: | http://hdl.handle.net/2115/80353 |
| Appears in Collections: | 国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies > No.31
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Submitter: ペッリカノ エリーザ イヴァーナ
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