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Hokkaido University Collection of Scholarly and Academic Papers >
Graduate School of Economics and Business / Faculty of Economics and Business >
Peer-reviewed Journal Articles, etc >
Social influence on innovation resistance in internet banking services
| Title: | Social influence on innovation resistance in internet banking services |
| Authors: | Matsuo, Makoto Browse this author →KAKEN DB | | Minami, Chieko Browse this author | | Matsuyama, Takuya Browse this author |
| Keywords: | Social influence | | Innovation resistance | | Experience | | Barriers | | Internet banking |
| Issue Date: | Nov-2018 |
| Publisher: | Elsevier |
| Journal Title: | Journal of Retailing and Consumer Services |
| Volume: | 45 |
| Start Page: | 42 |
| End Page: | 51 |
| Publisher DOI: | 10.1016/j.jretconser.2018.08.005 |
| Abstract: | The primary goal of this study was to examine the moderating effect of experiences on the relationship between social influence and innovation resistance. Multi-group structural equation modeling was performed to test the model, which used survey data on Japanese consumers' use of internet banking services. The results revealed that social influence directly reduced the innovation resistance of non-experienced consumers while directly enhancing the innovation resistance of experienced consumers. Moreover, the mediating effect of barriers was found to be different for experienced and non-experienced consumers. This paper contributes to a better understanding of innovation resistance and diffusion processes by clarifying the effect of social influence on innovation resistance, based on social learning and influence theories. |
| Type: | article (author version) |
| URI: | http://hdl.handle.net/2115/83252 |
| Appears in Collections: | 経済学院・経済学研究院 (Graduate School of Economics and Business / Faculty of Economics and Business) > 雑誌発表論文等 (Peer-reviewed Journal Articles, etc)
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Submitter: 松尾 睦
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