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国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies >
No.33 >

ツーリスト経験価値の公理とカテゴリーの構築 : デスティネーションにおける経験価値マーケティングの基礎理論(試論)

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Title: ツーリスト経験価値の公理とカテゴリーの構築 : デスティネーションにおける経験価値マーケティングの基礎理論(試論)
Other Titles: Axioms and Comprehensive Categories of Tourist Experience and Value Consciousness : A Basic Theory of Experience Value Marketing for Tourism Destinations
Authors: 北村, 倫夫1 Browse this author →KAKEN DB
Authors(alt): Kitamura, Michio1
Issue Date: 29-Oct-2021
Publisher: 北海道大学大学院国際広報メディア・観光学院
Journal Title: 国際広報メディア・観光学ジャーナル
Journal Title(alt): The Journal of International Media, Communication, and Tourism Studies
Volume: 33
Start Page: 61
End Page: 83
Abstract: This study aimed to develop a basic theory of experience value marketing for tourism destinations. The theory consists of two parts. The first part is the creation of five axioms regarding the experience values and value consciousness of tourists staying at tourism destinations. These axioms are derived from standard theories in various academic fields related to experience values, such as marketing, tourism, psychology, cognitive science, neuroscience, philosophy, sociology and linguistics. The second part is the construction of comprehensive categories of tourist experiences (12 items) and value consciousness (21 items), which are the core elements of the five axioms. These categories are derived using a language-based categorization approach that captures the behaviors and positive emotions of tourists.
Type: bulletin (article)
Appears in Collections:国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies > No.33

Submitter: 北村 倫夫

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