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Graduate School of International Media, Communication and Tourism Studies / Research Faculty of Media and Communication >
国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies >
No.33 >

中国の観光CGMモバイルアプリケーションに対する継続利用意図への影響要因に関する研究

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Title: 中国の観光CGMモバイルアプリケーションに対する継続利用意図への影響要因に関する研究
Other Titles: Factors influencing users’continuance intention towards travel-related Consumer Generated Media mobile application in China
Authors: 李, 嬌1 Browse this author
Authors(alt): Li, Jiao1
Issue Date: 29-Oct-2021
Publisher: 北海道大学大学院国際広報メディア・観光学院
Journal Title: 国際広報メディア・観光学ジャーナル
Journal Title(alt): The Journal of International Media, Communication, and Tourism Studies
Volume: 33
Start Page: 43
End Page: 60
Abstract: The use of travel-related Consumer Generated Media (CGM) mobile application in tourism information retrieval and tourism information transmission is gaining its popularity in China. Retaining users and facilitating their continuance intention are important for service providers. This study is based on Unified Theory of Acceptance and Use of Technology (UTAUT) to examine Chinese users’ continuance intention toward travel-related CGM mobile application, including the influential role of customer satisfaction in technology acceptance and use. In addition, the structural equation modeling (SEM) was used to test the overall efficacy of UTAUT model and the mediating effect of customer satisfaction among variables. The results indicate that satisfaction plays an essential role in users’ continuance intention as a mediating variable. Furthermore, social influence and facilitating conditions have a direct and significant impact on users’ continuance intention while performance expectancy and effort expectancy have no direct significant impact on it.
Type: bulletin (article)
URI: http://hdl.handle.net/2115/83312
Appears in Collections:国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies > No.33

Submitter: 李 嬌

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