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The Attractiveness of Masked Faces Is Influenced by Race and Mask Attitudes
Title: | The Attractiveness of Masked Faces Is Influenced by Race and Mask Attitudes |
Authors: | Dudarev, Veronica Browse this author | Kamatani, Miki Browse this author | Miyazaki, Yuki Browse this author | Enns, James T. Browse this author | Kawahara, Jun I. Browse this author |
Keywords: | sanitary mask | protective mask | COVID-19 | facial attractiveness | microvalence | affective appreciation | affective devaluation |
Issue Date: | 2022 |
Publisher: | Frontiers Media |
Journal Title: | Frontiers in Psychology |
Volume: | 13 |
Start Page: | 864936 |
Publisher DOI: | 10.3389/fpsyg.2022.864936 |
Abstract: | This study tests the influence of wearing a protective face mask on the perceived attractiveness of the wearer. Participants who identified as White, and who varied in their ideological stance toward mask wearing, rated the attractiveness of facial photographs. The photos varied in baseline attractiveness (low, medium, and high), race (White and Asian), and whether or not the face was wearing a protective mask. Attitudes regarding protective masks were measured after the rating task using a survey to identify participants as either pro- or anti-mask. The results showed that masked individuals of the same race were generally rated as more attractive than unmasked individuals, but that masked individuals of another race were rated as less attractive than unmasked individuals. Moreover, pro-mask participants rated masked individuals as generally more attractive than unmasked individuals, whereas anti-maskers rated masked individuals as less attractive. A control experiment, replicating the procedure but replacing the protective masks with a partially occluding notebook, showed that these effects were mask-specific. These results demonstrate that perceived attractiveness is affected by characteristics of the viewer (attitudes toward protective masks), their relationship to the target (same or different race), and by circumstances external to both (pandemic). |
Type: | article |
URI: | http://hdl.handle.net/2115/86258 |
Appears in Collections: | 文学院・文学研究院 (Graduate School of Humanities and Human Sciences / Faculty of Humanities and Human Sciences) > 雑誌発表論文等 (Peer-reviewed Journal Articles, etc)
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