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The Attractiveness of Masked Faces Is Influenced by Race and Mask Attitudes

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Title: The Attractiveness of Masked Faces Is Influenced by Race and Mask Attitudes
Authors: Dudarev, Veronica Browse this author
Kamatani, Miki Browse this author
Miyazaki, Yuki Browse this author
Enns, James T. Browse this author
Kawahara, Jun I. Browse this author
Keywords: sanitary mask
protective mask
COVID-19
facial attractiveness
microvalence
affective appreciation
affective devaluation
Issue Date: 2022
Publisher: Frontiers Media
Journal Title: Frontiers in Psychology
Volume: 13
Start Page: 864936
Publisher DOI: 10.3389/fpsyg.2022.864936
Abstract: This study tests the influence of wearing a protective face mask on the perceived attractiveness of the wearer. Participants who identified as White, and who varied in their ideological stance toward mask wearing, rated the attractiveness of facial photographs. The photos varied in baseline attractiveness (low, medium, and high), race (White and Asian), and whether or not the face was wearing a protective mask. Attitudes regarding protective masks were measured after the rating task using a survey to identify participants as either pro- or anti-mask. The results showed that masked individuals of the same race were generally rated as more attractive than unmasked individuals, but that masked individuals of another race were rated as less attractive than unmasked individuals. Moreover, pro-mask participants rated masked individuals as generally more attractive than unmasked individuals, whereas anti-maskers rated masked individuals as less attractive. A control experiment, replicating the procedure but replacing the protective masks with a partially occluding notebook, showed that these effects were mask-specific. These results demonstrate that perceived attractiveness is affected by characteristics of the viewer (attitudes toward protective masks), their relationship to the target (same or different race), and by circumstances external to both (pandemic).
Type: article
URI: http://hdl.handle.net/2115/86258
Appears in Collections:文学院・文学研究院 (Graduate School of Humanities and Human Sciences / Faculty of Humanities and Human Sciences) > 雑誌発表論文等 (Peer-reviewed Journal Articles, etc)

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