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Risk and destination perceptions of Wuhan, China since the COVID-19 pandemic

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Title: Risk and destination perceptions of Wuhan, China since the COVID-19 pandemic
Authors: Ong, Yi Xuan Browse this author
Ito, Naoya Browse this author
Sun, Tao Browse this author
Keywords: Destination image
risk perceptions
COVID-19
travel intentions
affective destination image
cognitive destination image
Issue Date: 12-Jan-2022
Publisher: Taylor & Francis
Journal Title: Anatolia : International Journal of Tourism and Hospitality Research
Volume: 34
Issue: 2
Start Page: 248
End Page: 262
Publisher DOI: 10.1080/13032917.2021.2016450
Abstract: The COVID-19 outbreak has the world gripped by fear and panic with its high velocity of infection. Based on the first three months of the global pandemic centred in Asia, this study investigates the relationship between the perception of COVID-19 on consumers' destination image towards Wuhan and China, and how risk perceptions and changes in destination image affect travel intention to the destinations. Findings illuminated that perceptions of COVID-19 do not have a direct effect on destination image. Instead, risk perception of travelling during the pandemic mediated its effects on the destination image of Wuhan and China. Theoretical and practical implications concerning the management of destination image for the recovery of tourism are discussed with future possibilities of this research.
Type: article (author version)
URI: http://hdl.handle.net/2115/90198
Appears in Collections:国際広報メディア・観光学院,メディア・コミュニケーション研究院 (Graduate School of International Media, Communication and Tourism Studies / Research Faculty of Media and Communication) > 雑誌発表論文等 (Peer-reviewed Journal Articles, etc)

Submitter: Ong Yi Xuan (オン イーシュエン)

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