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Hokkaido University Collection of Scholarly and Academic Papers >
Showing results 1 to 2 of 2
| Type | Author(s) | Title | Other Titles | Citation | Citation(alt) | Issue Date | | bulletin (article) | 下村, 直樹 | 企業広告から得られる消費者の企業イメージ分析:手段-目的連鎖モデルに基づくイメージ構造化 | Research on Corporate Image derived from Institutional Advertising:Constructing the Image based on a Means-End Chain Model | 經濟學研究 | ECONOMIC STUDIES | Mar-2000 |
| bulletin (article) | 下村, 直樹 | 企業広告の内容分析によるテーマ類型化-製品広告との境界曖昧化 | Categorizing the Theme Based on Corporate Advertising Content Analysis:An Ambiguous Situation between Corporate Advertising and product Advertising | 經濟學研究 | ECONOMIC STUDIES | Mar-2001 |
Showing results 1 to 2 of 2
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