|
Hokkaido University Collection of Scholarly and Academic Papers >
Graduate School of International Media, Communication and Tourism Studies / Research Faculty of Media and Communication >
メディア・コミュニケーション研究 = Media and Communication Studies >
56 >
企業における社会関係資本とパブリックリレーションズ : 社会との関係構築による資本蓄積とパブリックリレーションズ定義の再考
| Title: | 企業における社会関係資本とパブリックリレーションズ : 社会との関係構築による資本蓄積とパブリックリレーションズ定義の再考 |
| Other Titles: | Corporate Social Capital and Public Relations : Capital Accumulation by Social Relationship and Rethinking the Definition of Public Relations |
| Authors: | 北見, 幸一1 Browse this author →KAKEN DB |
| Authors(alt): | Kitami, Koichi1 |
| Issue Date: | 31-Jul-2009 |
| Publisher: | 北海道大学大学院メディア・コミュニケーション研究院 |
| Journal Title: | メディア・コミュニケーション研究 |
| Journal Title(alt): | Media and Communication Studies |
| Volume: | 56 |
| Start Page: | 135 |
| End Page: | 179 |
| Abstract: | This paper discusses Corporate Social Capital and Public Relations. This paper overviewed the Social Capital studies, especially early studies in sociology field, proposed the framework to evaluate Social Capital in a capital. Social Capital has the merit to reduce transaction costs, and should be clearly positioned as a component of capital of corporation. Using the concept of the Corporate Social Capital, to rethink the definition of Public Relations, this paper proposed the following definition of Public Relations: Public Relations are the effective action to create the foundation for effective management by gaining the trust to build up the relationship between the organization and its stakeholders, accumulating the Corporate Social Capital, and reducing transaction costs in society. |
| Type: | bulletin (article) |
| URI: | http://hdl.handle.net/2115/39034 |
| Appears in Collections: | メディア・コミュニケーション研究 = Media and Communication Studies > 56
|
Submitter: 北見 幸一
|
