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Hokkaido University Collection of Scholarly and Academic Papers >
Graduate School of International Media, Communication and Tourism Studies / Research Faculty of Media and Communication >
国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies >
No.11 >
経済危機における環境変化と戦略的広報 : 「北海道大学企業コミュニケーション調査2009」からの考察
| Title: | 経済危機における環境変化と戦略的広報 : 「北海道大学企業コミュニケーション調査2009」からの考察 |
| Other Titles: | Strategic Public Relations and Environmental Change in the Economic Crisis : Research by Corporate Communication Survey Hokkaido University 2009 |
| Authors: | 伊藤, 直哉1 Browse this author →KAKEN DB |
| Authors(alt): | Ito, Naoya1 |
| Issue Date: | 15-Nov-2010 |
| Publisher: | 北海道大学大学院国際広報メディア・観光学院 |
| Journal Title: | 国際広報メディア・観光学ジャーナル |
| Journal Title(alt): | The Journal of International Media, Communication, and Tourism Studies |
| Volume: | 11 |
| Start Page: | 19 |
| End Page: | 34 |
| Abstract: | This study is aimed to quantify the change of Japanese corporate communications after the Lehman Shock. The dramatic changes in the external environment made Japanese publicity department a busy year through which their lessons and suggestions for future public relations are expected to explore. As a result of research by Corporate Communication Survey Hokkaido University 2009, more than half of the companies have changed their PR activities; more than 30 percent have transformed themselves in their PR System. Such a qualitative change is expected to progress irreversibly in the future. |
| Type: | bulletin (article) |
| URI: | http://hdl.handle.net/2115/44319 |
| Appears in Collections: | 国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies > No.11
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Submitter: 伊藤 直哉
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