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Hokkaido University Collection of Scholarly and Academic Papers >
Graduate School of International Media, Communication and Tourism Studies / Research Faculty of Media and Communication >
国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies >
No.12 >
B2Bマーケティングにおける企業ウェブサイト利用に関する予備的考察 : B2B企業勤務者調査を中心に
| Title: | B2Bマーケティングにおける企業ウェブサイト利用に関する予備的考察 : B2B企業勤務者調査を中心に |
| Other Titles: | A preliminary study on the use of corporate website in B2B marketing : Focusing on the survey of the person who is working in B2B company |
| Authors: | 北見, 幸一1 Browse this author →KAKEN DB |
| Authors(alt): | Kitami, Koichi1 |
| Issue Date: | 22-Mar-2011 |
| Publisher: | 北海道大学大学院国際広報メディア・観光学院 |
| Journal Title: | 国際広報メディア・観光学ジャーナル |
| Journal Title(alt): | The Journal of International Media, Communication, and Tourism Studies |
| Volume: | 12 |
| Start Page: | 101 |
| End Page: | 112 |
| Abstract: | This paper aims to discuss the optimal nature of corporate websites for B2B (Business to Business) marketing. One of the purposes of this study is to suggest further opportunities for research from an internet survey of people working in B2B companies. This study shows that B2B corporate websites are to be valued not only at the awareness stage, but also at the exploration stage. Moreover, it is necessary for B2B corporate websites to have not only detailed information on products and services, but also information on management strategies (information on corporate strategy, IR, CSR etc.). It is suggests that a balance is needed between both types of information in B2B corporate websites. |
| Type: | bulletin (article) |
| URI: | http://hdl.handle.net/2115/45208 |
| Appears in Collections: | 国際広報メディア・観光学ジャーナル = The Journal of International Media, Communication, and Tourism Studies > No.12
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Submitter: 北見 幸一
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