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科学技術コミュニケーション = Japanese Journal of Science Communication >
13号 >

サイエンスカフェ参加者のセグメンテーションとターゲティング : 「科学・技術への関与」という観点から

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Please use this identifier to cite or link to this item:http://doi.org/10.14943/61989
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Title: サイエンスカフェ参加者のセグメンテーションとターゲティング : 「科学・技術への関与」という観点から
Other Titles: Segmentation and Targeting of Participants in Science Cafes : From the Viewpoint of the Extent of Engagement in Science and Technology
Authors: 加納, 圭1 Browse this author →KAKEN DB
水町, 衣里2 Browse this author →KAKEN DB
岩崎, 琢哉3 Browse this author
磯部, 洋明4 Browse this author →KAKEN DB
川人, よし恵5 Browse this author
前波, 晴彦6 Browse this author →KAKEN DB
Authors(alt): Kano, Kei1
Mizumachi, Eri2
Iwasaki, Takuya3
Isobe, Hiroaki4
Kawahito, Yoshie5
Maenami, Haruhiko6
Keywords: science café
segmentation
public engagement in science and technology
targeting
evaluation
Issue Date: Jun-2013
Publisher: 北海道大学 高等教育推進機構 高等教育研究部 科学技術コミュニケーション教育研究部門(CoSTEP)
Journal Title: 科学技術コミュニケーション
Journal Title(alt): Japanese Journal of Science Communication
Volume: 13
Start Page: 3
End Page: 16
Abstract: Science cafés have become popular as casual public dialogue format since 2005, when is considered the first year of science communication in Japan. We conducted a research focused on the participants in science cafés, using a method of marketing research,“ segmentation.” We used the third generation of segmentation method, which was originally from Victorian Government in Australia and was considered as useful to access target audiences and segmented the participants in science cafes and other science and technology (S&T) events such as public lectures, science festivals as “the high engagement in S&T” and “the low engagement in S&T” segments. As a result, we found that major participants in science cafés belonged to “the high engagement in S&T” segment and this tendency was true of public lectures and science festivals. However, we also found that the following three formats had a potential to attract “the lowly engagement in S&T” segment. 1) The theme is relevant to their lives. 2) The events are held in a place where can serve alcohols such as a bar. 3) The theme looks collaborative with non-science area such as art or Japanese culture. We need more samples and further analysis to better understand the participants in S&T events.
Description: 本稿には、一部誤植を訂正した改訂版が出ております。HUSCAP内関連資料をご参照下さい。
Rights: http://creativecommons.org/licenses/by-nc-sa/2.1/jp/
Type: article
URI: http://hdl.handle.net/2115/52850
Appears in Collections:科学技術コミュニケーション = Japanese Journal of Science Communication > 13号

Submitter: 『科学技術コミュニケーション』編集委員会

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